Thrive™

Streaming-first mastering with spec validation.

Master to Spotify, Apple Music, YouTube, Netflix, vinyl, or broadcast — and know you've hit the spec before you upload. Thrive's loudness panel shows your master against fourteen platform targets in real time, with at-a-glance status pills, live guidance, and one-click adjustment to platform-correct loudness.

$79 $99

Perpetual license Buy once. Use forever. 14-day refund guarantee.

Buy Thrive → See features

Secure checkout via Lemon Squeezy · Instant license delivery by email

What you get

Everything included in the download.

✓ Thrive v1.0 for macOS — signed and notarized installer, one-click install to AU + VST3 plugin folders. Standalone app also included.

✓ Perpetual license for two Macs — typically a studio desktop and a laptop. Buy once, use forever. No subscription. No annual renewal.

✓ 33 factory presets across 11 categories — foundational mastering starts plus genre sets for Electronic, Rock, Pop, Hip-Hop, R&B, Jazz, Classical, and Spoken Word.

✓ Free updates through v1.x — every point release and feature update in the 1.x series ships free to license holders.

✓ Free upgrade path to Windows VST3 (shipping Q1 2027) and AAX for Pro Tools (shipping Q2 2027). Existing license holders get both format additions at no extra cost.

✓ Email support from the developer — typically same-day responses. Bug reports are welcomed and acted on.

✓ 14-day full refund if the plugin doesn't work for you. No questions, no re-activation drama.

What's in it

A full mastering chain,
built around streaming delivery.

Spec-driven loudness metering

A dedicated panel shows Integrated, Short-Term, and Momentary LUFS alongside True Peak (L/R), PSR dynamic range, and stereo correlation. A 30-second scrolling LUFS graph shows how loudness has evolved across the section you just played.

Loudness Panel close-up

Fourteen platform targets

Each preset carries the platform's published loudness target, true-peak ceiling, and dynamic-range floor as of 2024 — so you're hitting the actual spec, not an approximation.

Spotify-14 LUFS

Apple Music-16 LUFS

YouTube-14 LUFS

TikTok-14 LUFS

Tidal-14 LUFS

Amazon Music HD-14 LUFS

Netflix-24 LUFS

Disney+-24 LUFS

Amazon Prime Video-24 LUFS

CD Master-9 LUFS

Vinyl Prep-14 LUFS

ATSC A/85-24 LUFS

EBU R128-23 LUFS

At-a-glance spec status

In Spec Out of Spec Adjust Limiter

Red / green pills tell you instantly whether your master is in spec for the selected target. Live guidance text tells you specifically what to do next — "Add ~+5 dB Limiter Gain to reach -14 LUFS" — instead of just throwing numbers at you.

Codec preview

Listen to your master through DSP approximations of AAC 256, MP3 320, and Opus 128 — the actual artifacts streaming codecs introduce — before you hand off. A "Compensate" button applies codec-aware dynamic-EQ moves to fix the damage zones each codec is known to expose.

Codec preview UI close-up

One-click Auto-Spec

Sets your limiter gain and ceiling so the master hits the selected platform target without fishing for the right combination. Tweak from there.

Full mastering chain

6-band parametric EQ with optional per-band dynamic mode and live spectrum overlay. Compressor with transfer-curve visualization. Stereo width. Brickwall limiter with lookahead. Output stage with input/output gain, mix (parallel processing), dither, and true-peak detection.

Buy Thrive — $79 launch price

Factory Presets

Starting points for every genre.

Thrive ships with 33 factory presets across 11 categories — Mastering, Technique, Dynamic-EQ showcases, Mixing, Electronic, Rock, Pop, Hip-Hop, R&B, Jazz, Classical, and Spoken Word (podcast, broadcast voice, audiobook narration). Each preset is a starting point, not a finished master — combine with a platform target and Auto-Spec for fast results, or hand-tune from there.

System requirements

macOS 14.0 or later.

Operating systemmacOS 14.0 (Sonoma) or later
ArchitectureApple Silicon or Intel — Universal Binary
Plugin formatsAudio Unit (AU), VST3, Standalone
Tested hostsLogic Pro, Ableton Live, Studio One, Reaper, GarageBand
Memory8 GB RAM recommended
Storage200 MB free disk space

Windows VST3 shipping Q1 2027. AAX (Pro Tools) shipping Q2 2027. Existing license holders get both format additions free.

Frequently Asked

Questions before you buy.

How is Thrive different from FabFilter Pro-L 2 or iZotope Ozone?

Thrive is built around streaming-platform delivery. Most existing tools tell you the LUFS of your master; Thrive tells you whether that number is the right number for the platform you're delivering to, and what to change if it isn't. The codec preview and codec-aware Compensate workflow are unique to Thrive — no other mastering plugin lets you hear and correct lossy codec damage from inside the chain.

Will Thrive replace my existing mastering chain?

For streaming-delivered masters, Thrive can be the entire chain — the EQ, compressor, stereo width, limiter, and output stage are all included. Many mastering engineers will instead use Thrive as the final stage of an existing chain, replacing their loudness meter, limiter, and delivery formatting. Both workflows are supported.

What formats does Thrive ship in?

At launch: macOS Audio Unit (Logic Pro, GarageBand), VST3 (Ableton, Studio One, Reaper, and other modern DAWs), and Standalone. Windows VST3 ships in Q1 2027. AAX for Pro Tools ships in Q2 2027. If you buy the macOS version today, both format additions are free when they ship — you don't pay again.

Is there a free demo?

Yes. A 14-day fully-functional demo of Thrive is available — install, run any material through it, master to your normal workflow. After 14 days the plugin loads with audio bypassed and a prominent purchase prompt. No watermarks, no feature limits during the trial. Contact support if you'd like a demo download link.

What's your refund policy?

Full refund within 14 days of purchase, no questions asked. Email support@mixingproai.com from the address you bought with. Refunds are processed same-day.

How many computers does a license cover?

A single license activates on up to two Macs that you personally own — typically a studio desktop and a laptop. License transfers between users are supported with a small admin fee. See our EULA for full terms.

Is this a subscription?

No. Thrive is a perpetual license — buy once, use forever. No annual renewal, no re-activation, no cloud dependency for authorization. Every point update in the 1.x series ships free to license holders.

Is my checkout secure?

Yes. Checkout is handled by Lemon Squeezy, a PCI-compliant Merchant of Record. We never see your card details. Lemon Squeezy also handles tax calculation and remittance for buyers worldwide.

Ready to ship your next master to spec

Get Thrive.

Perpetual license. Instant delivery. 14-day refund. Everything you need to master streaming-first, without guessing.